Sunday, November 29, 2009

Product Watch: Quaker Rice Cakes Testing Gluten Free?


I call various companies from time to time to recheck the information on their products. Upon the request of a client, I called the customer service number on the back of the Quaker Oats Rice Cakes Package and have learned some information worth passing along. According to two different customer representatives (I called and asked the same question on different days to validate the answer)Quaker is in the process of testing all their products for gluten content. The Quaker rice cake ingredients are gluten free:
Lightly Salted Rice Cakes

Ingredients:

WHOLE GRAIN BROWN RICE, SALT

MAY CONTAIN TRACES OF PEANUTS.


BUT the concern in the past has been over the risk of cross contamination. According to my phone conversation the regular rice cake products are testing at less than 20 PPM. The company plans to start using the "Gluten Free" label on the rice cake products soon. I was told to be on the lookout for the apple cinnamon variety to be labeled first. When I asked if the products currently on the grocery shelves are gluten free, just not labeled that way yet, the representatives were hesitant to commit to a yes for sure, but advised me to look for the gluten free label. You can find further information on the Quaker Rice Cakes at their website by clicking here.
The variety of rice cakes are available in eight different flavors. Word of caution the information only applies to the regular size rice cakes, not the mini Quakes product at this time. I have emailed the company for further information and will update this product watch as I learn more.

1 comment:

GFPhilly said...

Zach - the GF-labeled rice cakes are now showing up on store shelves: http://glutenfreephilly.blogspot.com/2009/11/news-notes_20.html